Creating interconnected neighborhoods.
Local businesses struggle to get customers into their stores. They have to compete with big brand stores, as well as internet giants like Amazon. Customers want more engaging experiences. They want to shop in their own neighborhoods, and develop relationships with the local business owners and employees. The familiarity, human connection, and sense of community that customers used to feel when shopping locally is disappearing in neighborhoods around the country. This ultimately impacts the local economy, as well as the identity and character of the community.
Waypoint is a system that provides a more connected neighborhood experience. It helps visitors navigate the neighborhood that they’re in, while giving customers greater transparency when it comes to shopping locally. A platform for businesses to engage customers and advertise themselves, Waypoint helps to increase foot traffic and local business visibility through route planning, augmented reality, and wayfinding.
Role Interaction design, visual design, user research,
Contributors Chenyu Wang, Justin Finkenaur
The Waypoint system consists of a kiosk, mobile application, and a series of display codes.
Route Planning The street kiosk allows you to create a route to various stores and other locations and businesses in the area. You can create a route based on the amount of time you entered for parking, or a route based on how long you plan to spend in the neighborhood.
As you explore the neighborhood, you can see the locations on your custom route from your smartphone. When you arrive at a location on your route, you receive a notification.
Checking In By scanning the Waypoint code on the window display, you can check in to the location to receive information that will give you a better impression. You can see information about the location, such as featured products, sales that are happening, as well as who is working at the store at that moment.